Pedro Rodríguez arrives in the Central Jungle of Peru as an Agricultural Engineer and begins working alongside coffee-farming families, understanding the challenges and opportunities of the Peruvian countryside.
More Than Four Decades of Experience
Support for coffee and cacao producers, organizational strengthening, capacity development, sustainability, and building trusting relationships with rural communities.
The Experience of Being a Producer
Pedro Rodríguez establishes his own coffee farm, experiencing firsthand the challenges and opportunities faced by producer families.
CROPS HARVEST TRADING is born
It is established CROPS HARVEST TRADING as a company specialized in connecting Peruvian producers with national and international markets, promoting sustainable value chains and responsible trade.
MISHI by Pedro Rodríguez is born
As part of this vision, it is created MISHI, a brand inspired by decades of working alongside producers, focused on offering Peruvian origin products with quality, traceability, and a positive impact.
Connecting Peru with the World
Today we continue building bridges between the Peruvian countryside and the world, generating shared value and opportunities for future generations.
OUR PURPOSE
We work directly with producer families from different regions of Peru, strengthening responsible agricultural value chains and connecting products with national and international markets.
We believe in the value of origin, the story behind each crop, and the potential of the Peruvian countryside to compete globally with quality, traceability, and sustainability.
We have highly trained professionals who accompany every stage of the process: from planting, agronomic management, harvesting, quality control, processing, logistics, export, and international marketing.
Drive the growth of Peruvian agriculture through agro-export, commercialization, processing, and international consulting, working directly with producer families to offer quality products with sustainability, traceability, and international standards.
Vision
To be a leading Peruvian agro-export and sustainable agricultural development company, recognized for bringing products and raw materials with origin, identity, and quality to the main international markets.
We seek to strengthen the growth of Peruvian producers, promoting innovation, responsibility, and sustainable opportunities to connect agricultural Peru with the world.
OUR VALUES
Quality
Excellence in every process and product.
Integrity
We act with honesty and transparency.
Sustainability
We care for the environment and our communities.
Respect
We value people and their work.
Innovation
We seek to improve and create value.
Learn more about our history
Behind every product is a story of effort, dedication, and love for our land.
